V2 Retail

V2 Retail Limited is one of India’s fastest-growing value retail chains, offering a wide range of affordable fashion, lifestyle, and household products to customers primarily in Tier II and Tier III cities. The brand is known for its “value-for-money” proposition, targeting middle- and lower-income customers with quality products at economical prices.

Company Background
Founded: 2001
Headquarters: New Delhi, India
Founder & Chairman: Ram Chandra Agarwal
Stock Listed On: NSE & BSE
Initially known as Vishal Retail, the company underwent restructuring and was rebranded as V2 Retail. It has since repositioned itself as a budget-friendly fashion and lifestyle retailer.

Product Categories
V2 Retail offers a mix of:

• Apparel (Men, Women, and Kids)
• Footwear
• Home furnishings
• Accessories
• General merchandise
• Business Model
  The company operates through a brick-and-mortar retail format with a strong presence in emerging cities. Its stores are designed to cater to aspirational customers in semi-urban areas, often under-penetrated by larger retail chains.

Store Presence

• Operates over 90+ stores across 17+ states in India.
• Focuses on cost-efficient operations and affordable pricing.
• Frequently located in high footfall areas such as high streets and malls.

Growth Strategy
V2 Retail focuses on:

• Expanding in untapped markets
• Enhancing supply chain efficiency
• Offering trendy yet affordable fashion
• Leveraging seasonal and festival sales for higher footfalls

Recent Developments

• Investing in technology and data analytics to improve customer experience and operational efficiency.
• Working on store renovations and layout optimization to enhance in-store experience.

Why V2 Retail Stands Out

• Strong focus on the value segment
• Deep reach in Bharat markets (non-metros)
• In-house sourcing capabilities for better margins